Bhavani Kaithari

Bhavani Jamakkalam : A Timeless Legacy of Craftsmanship and Artistry

Jamakkalam, crafted in town Bhavani, Tamilnadu, India, blend centuries of tradition
with expert craftsmanship. Woven from Cotton, Wool, Silk and Jute, these rugs are
renowned for their intricate designs, vibrant colors, and exceptional quality. A
symbol of luxury and cultural heritage, Jamakkalam rugs combine timeless artistry
with lasting durability, gracing homes worldwide.

Shop By Category

Jamakkalam

5 products

FURNISHING

3 products

WALL HANGING

1 products

YOGA MATS

2 products

Celebrate the Art of Handcrafted Rugs

At Bhavani Kaithari, every rug is more than just décor—it’s a story woven by skilled artisans using 100% handmade techniques, sustainable practices, and natural fibres. Thoughtfully designed to reflect both tradition and your personal style, our rugs carry the soul of craftsmanship into modern living spaces.Whether you’re looking to customize a rug that expresses your individuality or discover an exclusive handloom piece from our collection, your perfect rug is waiting to bring timeless beauty into your home.

must have

Shop our signature items

Cotton Handloom Jamakkalm style Curtain

Rs. 1,800.00

Cotton Jamakkalm style Cushion cover

Rs. 1,200.00

Cotton Silk Handloom Jamakkalm style Curtain

Rs. 2,500.00

Sold out

Green and White Special Cotton Yoga Mats

Rs. 1,200.00

Jamakkalam Sling Bag

Rs. 1,800.00

Two centuries of weaving tradition, crafted with passion, passed down through generations. Bhavani Kaithari brings history to life in every thread

Sustainable Craft

Made using eco-friendly materials, keeping tradition and the environment in harmony.

Heritage Weaving

Crafted with centuries-old techniques passed down through generations of artisans in Bhavani.

Vibrant design

Famous for bold colors, rich textures, and intricate patterns that bring life to every

Our highlights

1 1

Cotton Silk Handloom Jamakkalm style Curtain

Rs. 2,500.00

Our Story

Bhavani, a small town in Erode district, Tamil Nadu, lies at the confluence of the Cauvery, Bhavani, and Amudha rivers. Known as the “Carpet City” of South India, it is famed for Bhavani Jamakkalam — a handloom carpet-like material introduced about 200 years ago by local weavers using coarse, colorful threads. Its popularity replaced some traditional saree weaving, and in 2005–06, it earned a Geographical Indication (GI) tag. Notably, Bhavani Jamakkalam won first prize at the Madras Fair in 1883, as recorded in the Coimbatore District Manual of 1887.

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